You may walk away from the beach with a suntan, but that’s not all you’re getting. Excessive sun exposure is responsible for most of the sun damage associated with aging skin. This sun damage accumulates slowly over time and starts at an early age. While some of the sun damage is merely cosmetic, other effects, such as skin cancer, are more serious.

The sun has a profound effect on the skin during years of sun exposure, causing sun damage and premature skin aging. Almost all major adult skin problems such as fine lines, age spots, dry skin and wrinkles can be attributed more to sun exposure than to natural aging alone. Sun damaged skin changes that are commonly due to sun exposure include skin cancer, age spots, sun-induced freckles, actinic keratosis, and moles. Skin texture changes caused by the sun’s ultraviolet radiation include thickening of skin leading to course wrinkles and thinning of skin causing fine wrinkles, easy bruising and skin tearing. The sun can also cause other skin conditions such as a permanent stretching of small blood vessels, giving your skin a mottled, reddish appearance.



5201 N. Port Washington Rd.
Milwaukee, WI 53217

(414) 963-0500


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Franklin, WI 53132

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Brookfield, WI 53005

(262) 785-3100